{"id":1742,"date":"2025-04-15T15:18:23","date_gmt":"2025-04-15T15:18:23","guid":{"rendered":"https:\/\/biorenda.com\/?page_id=1742"},"modified":"2025-04-15T15:22:52","modified_gmt":"2025-04-15T15:22:52","slug":"our-story-2","status":"publish","type":"page","link":"https:\/\/biorenda.com\/en\/our-story-2\/","title":{"rendered":"Our Story"},"content":{"rendered":"\t\t
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“The ocean has engraved the mysterious melody in your heart on seashells. No matter where you are, her voice is as close to you as a shell…”<\/i><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Oxygen for the Earth, Breath for Your Skin!<\/span><\/span><\/mark><\/h2>\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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As Biorenda<\/b>, we believe that the ocean transfers its power to the algae it harbors in its depths, just like the magic of the parchment in the bottle on the shimmering beach. Algae, which are also the source of 75% of the oxygen in the atmosphere, have their signature in every breath we breathe.<\/span><\/p>

They have the potential to be both a superfood and a detox agent for our skin thanks to the rich quality ingredients they naturally contain such as protein, antioxidants, vitamins and omega 3. In all these aspects, they empower our vision of creating products that are climate-friendly, sustainable and circular in nature, as well as efficient.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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What is the Message Behind the Letters of Biorenda ?<\/span><\/span><\/mark><\/h2>\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Orenda in the language of the Huron and Iroquois, indigenous communities of the Americas,<\/span><\/p>

ancient energy that is believed to have the power to influence and change all natural beings. Together with the roots that give our brand its meaning, Biorenda<\/b> expresses the impressive power of nature and what comes from nature, and the ancient energy that can create change.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Timeless and Spaceless <\/span><\/span><\/mark> Like a Melody Hidden in a Shell <\/h2>\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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As a Kybele’s Garden<\/b> brand, Biorenda<\/b> aims to produce clean ingredients that are independent of time, gender and space with formulas that are inspired by the oceans that have the ability to repair themselves and are in constant motion.<\/span><\/p>

Making algae meaningful with the fertility of Anatolia<\/b>and developing sustainable solutions with algae biotechnology <\/span>Kybele’s Garden<\/b> takes its origins from Kybele, Anatolia’s historical motif of fertility.<\/span><\/p>

Biorenda derives its meaning from the ancient energy that the Native Americans identified with “Orenda<\/b> “<\/span>It also takes its brand philosophy of transformation from the Far East<\/b>.<\/span><\/p>

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Against Perfection, Holistic Transformation that Adds Value: Kin-Tsugi<\/span><\/span><\/mark><\/h2>\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The Biorenda<\/strong> brand philosophy was inspired by Kintsugi<\/strong>, born in Japan<\/strong>.
Kintsugi<\/strong> is the art of reassembling a broken item with gold.<\/p>

At its core, the Kintsugi<\/strong> philosophy is not only about repairing a material that has been broken or damaged to the point that its integrity has been compromised and
sometimes even rendered unusable, but also about making it more valuable than it was before, as if it were imbued with experience.<\/p>

Taking its meaning from “kin”<\/strong> meaning gold and “tsugi”<\/strong>meaning to unite
, transformation has a very deep philosophy behind it.<\/p>

In Kintsugi<\/strong>, there is no room for perfection, and nothing that wears out or loses its old form
loses its intrinsic value.<\/p>

With design-oriented thinking, labor and the right content, it is possible to get even more precious by strengthening the bond with a holistic transformation that adds value after every experience or damage.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

“The ocean has engraved the mysterious melody in your heart on seashells. No matter where you are, her voice is as close to you as a shell…” Oxygen for the Earth, Breath for Your Skin! As Biorenda, we believe that the ocean transfers its power to the algae it harbors in its depths, just like […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1742","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/biorenda.com\/en\/wp-json\/wp\/v2\/pages\/1742","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/biorenda.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/biorenda.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/biorenda.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/biorenda.com\/en\/wp-json\/wp\/v2\/comments?post=1742"}],"version-history":[{"count":0,"href":"https:\/\/biorenda.com\/en\/wp-json\/wp\/v2\/pages\/1742\/revisions"}],"wp:attachment":[{"href":"https:\/\/biorenda.com\/en\/wp-json\/wp\/v2\/media?parent=1742"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}